tmp public realm

Strand Aldwych Consultation

The Strand Aldwych consultation that ran from 30 January to 13 March 2019 has now closed. We would like to thank everyone who took the time to view our concept designs and submit their views. Now the consultation has closed we are analysing every response we have received and the feedback is informing technical work ahead of further engagement on more detailed plans scheduled for early next year. 

Consultation summaryFull report

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This is the story of the Strand Aldwych project so far

It describes the design development resulting from engagement with stakeholders which has helped to define the direction of travel for the project.

The development of the Strand Aldwych project is presented here in reverse​ chronological order. If you would like to understand the project from the​ very beginning please start from the bottom of the page.


Start of project

tmp consultation begins

30 January 2019 Public consultation began


The Strand Aldwych consultation began on the 30 January 2019 and ran until 13 March 2019. We wanted to know what everyone thinks of our draft design concepts for the Strand Aldwych area. We were also keen to hear from all residents, businesses, venues, organisations and community groups with a stake in its future.

tmp artist involvement

6 November 2018 Artist involvement process launched

Northbank launched a process for involving artists in the design development for Strand Aldwych going forward. This process is aimed at gathering expertise outside the technical scope of the project and contributing to the identity and culture of the new neighbourhood at early concept stages of design. The overview of this process can be found below.




End of Feasibility Stage

July 2018 End of Feasibility Stage

The concept for the Strand Aldwych project was agreed in July 2018, which forms the basis for the consultation in January 2019. This marks the completion of the first stage of the project and is representative of an overall concept for the area. 

The following stages of the project will focus on testing and detailing the concept, taking on board comments and feedback received at the feasibility stage.

Public Realm Concept
Traffic Scheme Summary

Jan 2019 Consultation Autumn 2019 Consultation

RIBA Stage 0

Strategic Definition

RIBA Stage 1

RIBA Stage 2

RIBA Stage 3

Stage 1 - Feasibility

Initial review to establish whether there is an immediately obvious case for the project.

Stage 2 - Initial Design

Work up scheme to sufficient detail to determine how a scheme will appear on site and to produce a cost estimate.

Stage 3 - Detailed Design

Work up scheme to level of detail sufficient for construction purposes.

Stage 4 - Tender Action, Procurement and Site Set-up

Stage 5 - Implementation

Stage 6 - Completion

Stage 9 - Traffic Orders
(runs concurrently with Stages 2 and 3)

Production of traffic orders, traffic order consultation, consideration of objections and making of traffic orders.

21 March 2018 Visioning workshop held with stakeholder groups

The design process for the public space at Strand Aldwych was initiated with visioning workshops which were attended by the various stakeholder groups and the creative community in the area in April. The purpose of these workshops was to establish design principles for the look and feel of the public space and explore activities that could take place in the space.




public realm agreed hero

26 April 2018 Public realm design options discussed

The design principles and direction established in the Visioning Workshops were used to create three distinct design options for the public space at Strand - Aldwych. These were presented to the various stakeholder groups to gather reactions and feedback.

The three options explored the look and feel of the space, the ratio of hard to soft, permanence and temporary overlays and ways in which the space can be used and occupied by people visiting the area.​ 


17 May 2018 Public realm concept agreed with stakeholder groups

The feedback on the three design workshops indicated a spatial preference for the concepts demonstrated in Options 1 and 2 in the Options workshop. It also established components of all three options that would be desirable on the site.

All of this feedback was consolidated to create the preferred design - which is a hybrid of Option 1 and Option 2 and brings desirable components from all three workshops.

The preferred design was presented to all stakeholder groups on 17 May 2018 and was well received.

OSG4534 previews

June 2018 Consolidation with wider project team

The landscape design team consolidated feedback from the preferred design option and the design was taken through checks with the engineering team. The design team then addressed all comments from the stakeholder groups, engineering teams and WCC officers to update the concept design, produce the RIBA Stage 2 report and provide updated cost calculations. These will form the basis of future work at RIBA Stage 3.

March 2018 Stakeholder groups created

Community participation and input lies at the heart of the design process for Strand Aldwych. In order to effectively involve stakeholders in the concept development for Strand Aldwych, three review groups were created. 

Local Stakeholder Group

Programming & Operations Group

Cultural Advisory Group

Workshops around design development were carried out with all three groups at key stages of concept development, incorporating feedback as the concept was developed.

Design process

February 2018 Landscape consultant appointed

The design brief for the public realm at Strand Aldwych was agreed with the Joint Project Board and a competitive procurement process was carried out. LDA Design were successful in this process and were appointed landscape consultants for the scheme.




urban realm hero

October 2017 Urban design study completed

Following the establishment of the traffic framework for Strand Aldwych, the Place Shaping team at Westminster City Council carried out an Urban Design study of the area. The purpose of this study was to analyse the area in the context of proposed traffic changes and propose an urban framework that defines design objectives and establishes the design brief for the landscape consultant.


Download study 

2017 Project board set up

The Strand Aldwych Joint Project Board was set up and its first meeting was held in May 2017.  The Board is comprised of representatives from the project’s diverse group of stakeholders and its purpose is to provide strategic oversight for the project to achieve the agreed vision of creating a global-scale creative and thinking quarter in London. The Joint Project Board is chaired by the Chief Executive of Somerset House. Secretariat is provided by the Northbank BID. The remit of the board is advisory, specifically to: 

  • Provide strategic oversight and agree objectives and outcomes; 
  • Agree the programme for the project and any significant changes to key milestones; 
  • Endorse decisions on surface transport proposals and agree the strategy for their implementation; 
  • Advise on funding issues for the delivery of the project; 
  • Resolve issues as needed; 
  • Align communications and key messaging relating to the project; 
  • Provide oversight on possible impact and interrelationship with other relevant projects; and 
  • Align the strategic plans and processes of their respective organisations for the achievementof agreed project outcomes;



Strand Aldwych project begins

2017 Strand Aldwych project begins

The Place Shaping team at Westminster City Council commenced work on Strand Aldwych. The Council appointed a project team led by term contractors FM Conway with traffic advice from Norman Rourke Pryme (NRP) and engineering input from WSP

The project team built upon the work set out by Northbank through its Vision for Aldwych by PublicaNorthbank further commissioned NRP to advise on traffic, which led to the traffic framework for the project.

Strand project begins

July 2016 Northbank introduces vision for the area

In December 2015, the Northbank BID commissioned Publica to develop a public realm vision for Aldwych, which would establish an overarching integrated framework for the transformation of this important part of the West End. The vision built on the 2015 Northbank Public Realm vision and Strategy. Publica worked in collaboration with Norman Rourke Pryme (NRP) who were commissioned to develop the traffic management options for the removal of the gyratory. In developing the framework, Publica undertook extended research, observation and study of the operation, design and programme of the Aldwych area between May 2015 and May 2016.

Vision for Aldwych

2016 Finalisation of traffic framework

Norman Rourke Pryme (NRP) analysed and assessed the seven traffic options put forward by the Vision for Aldwych. A process of technical analysis and liaison with TfL buses was carried out and the proposed traffic framework was recommended.

A summary of NRP’s analysis of the seven traffic options and the rationale behind the proposed traffic scheme can be found below.  

The traffic framework was finalised late in 2016 to be taken forward by Westminster City Council.

 Traffic options analysis



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